We never sell your baby's data. Ever.

Formal privacy policy

Last updated: June 12, 2026. The formal policy is provided in English.

This Privacy Notice for Cradlo ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at https://cradlo.app or any website of ours that links to this Privacy Notice
• Download and use our mobile application (Cradlo), or any other application of ours that links to this Privacy Notice
• Use Cradlo: a shared baby and child care tracker for families. Parents and invited caregivers log sleep, feeds, diapers, growth, and health events for their children, see them in real time, and receive AI-generated summaries and suggestions. Offered as a website and as iOS and Android apps.
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@cradlo.app.

Summary of key points

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties (see section 4).

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by visiting https://cradlo.app/app/settings, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

1. What information do we collect?

Personal information you disclose to us

In short: we collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• email addresses
• passwords
• contact preferences
• child profile details (name, date of birth, optional sex)
• care logs (sleep, feeding, diaper, growth, and health events)

Sensitive information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

• health data

Payment data. We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Apple App Store (in-app purchases) and Google Play (in-app purchases). You may find their privacy notices at https://www.apple.com/legal/privacy/ and https://policies.google.com/privacy.

Application data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:

• Mobile device access. We may request access or permission to certain features from your mobile device, including your mobile device's camera (to scan family invite QR codes) and microphone (to dictate messages to the Coach). If you wish to change our access or permissions, you may do so in your device's settings.
• Mobile device data. We automatically collect device information (such as your mobile device model and manufacturer), operating system, version information and system configuration information, application identification numbers, and Internet Protocol (IP) address.
• Push notifications. We may request to send you push notifications regarding your account or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device's settings.

This information is primarily needed to maintain the security and operation of our application(s) and for troubleshooting.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In short: some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, and other technical information. This information is primarily needed to maintain the security and operation of our Services.

The information we collect includes:

• Log and usage data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. This log data may include your IP address, device information, browser type, and settings, and device event information (such as system activity and error reports).
• Device data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. This device data may include information such as your IP address (or proxy server), device and application identification numbers, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

2. How do we process your information?

In short: we process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
• To respond to user inquiries / offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfill and manage your orders. We may process your information to fulfill and manage your orders and payments made through the Services.
• To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user (for example, sharing care logs with the caregivers in your family).
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.

3. What legal bases do we rely on to process your information?

In short: we only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.

If you are located in the EU or UK, this section applies to you. The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information:

• Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
• Legitimate interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms — for example, to diagnose problems and/or prevent fraudulent activities, and to understand how our users use our products and services so we can improve the user experience.
• Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you. We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time. In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent — for example, for investigations and fraud detection and prevention, or if disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records.

4. When and with whom do we share your personal information?

In short: we may share information in specific situations described in this section and/or with the following third parties.

Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us.

The third parties we may share personal information with are as follows:

• AI service providers: Anthropic
• Cloud computing services: Supabase and Cloudflare
• Functionality and infrastructure optimization: Apple Push Notification Service and Firebase Cloud Messaging
• Invoicing and billing: Apple App Store and Google Play Billing

We also may need to share your personal information in the following situations:

• Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Other users. When you share personal information within your family (for example, care logs, notes, or a child profile), that information is visible to the caregivers you have invited to your family. Other caregivers in your family will be able to view your display name and descriptions of your activity within the family.

5. Do we offer artificial intelligence-based products?

In short: we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions.

Use of AI technologies. We provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products are designed for the following functions:

• AI bots (the Coach)
• AI insights (day briefs and pattern insights)
• AI predictive analytics (nap and routine predictions)

How we process your data using AI. All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process.

6. Is your information transferred internationally?

In short: we may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. Regardless of your location, please be aware that your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information (see section 4), including facilities in the United States.

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

European Commission's Standard Contractual Clauses: we have implemented measures to protect your personal information, including by using the European Commission's Standard Contractual Clauses for transfers of personal information between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request.

7. How long do we keep your information?

In short: we keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

In short: we aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process (including encryption in transit and at rest, and row-level access controls). However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. Do we collect information from minors?

In short: we do not knowingly collect data from or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction.

We do not knowingly collect, solicit data from, or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or the equivalent age as specified by law in your jurisdiction or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age or the equivalent age as specified by law in your jurisdiction has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18 or the equivalent age as specified by law in your jurisdiction, please contact us at privacy@cradlo.app.

10. What are your privacy rights?

In short: depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the contact details provided in section 17 below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: if we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us or updating your preferences. However, please note that this will not affect the lawfulness of the processing before its withdrawal.

Account information: if you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account, or contact us using the contact information provided. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at privacy@cradlo.app.

11. Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice. California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

12. Do United States residents have specific privacy rights?

In short: if you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information.

Categories of personal information we collect

We have collected the following categories of personal information in the past twelve (12) months:

• A. Identifiers (such as name, email address, account name, IP address) — collected
• B. Personal information as defined in the California Customer Records statute (such as name and contact information) — collected
• C. Protected classification characteristics under state or federal law (such as a child's date of birth or sex, entered by you) — collected
• D. Commercial information (such as subscription tier and transaction references) — collected
• E. Biometric information — not collected
• F. Internet or other similar network activity (browsing history, interest data) — not collected
• G. Geolocation data (device location) — not collected
• H. Audio, electronic, sensory, or similar information (such as child profile photos you upload) — collected
• I. Professional or employment-related information — not collected
• J. Education information — not collected
• K. Inferences drawn to create consumer profiles — not collected
• L. Sensitive personal information (account login information, health data, and personal data from a known child) — collected

We only collect sensitive personal information for the purposes allowed by law or with your consent, and we do not collect or process sensitive personal information for the purpose of inferring characteristics about you. We retain each collected category for as long as the user has an account with us.

How we use and share personal information

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider (see section 4). We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We have disclosed the categories of personal information listed above (A, B, C, D, H, and L) to our service providers for a business purpose in the preceding twelve (12) months.

Your rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• the right to know whether or not we are processing your personal data
• the right to access your personal data
• the right to correct inaccuracies in your personal data
• the right to request the deletion of your personal data
• the right to obtain a copy of the personal data you previously shared with us
• the right to non-discrimination for exercising your rights
• the right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling (we do none of these)

To exercise these rights, you can contact us by visiting https://cradlo.app/app/settings, by emailing us at privacy@cradlo.app, or by referring to the contact details at the bottom of this document. Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf; we may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf.

Request verification: upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request.

Appeals: under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at privacy@cradlo.app. We will inform you in writing of any action taken or not taken in response to the appeal. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" law: California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. We do not disclose personal information to third parties for direct marketing purposes. California residents may submit such a request using the contact details in section 17.

13. Our promises to you

We never sell your or your child's personal information to anyone, and we never share it for advertising. We do not use location tracking, third-party analytics or advertising SDKs, advertising identifiers, or cross-site tracking. Camera frames used to scan a family invite QR code are processed on your device and never stored. Your family's data is visible only to you and the caregivers you explicitly invite. Cradlo staff access individual account data only on your written request, for example to help debug an issue.

14. Children's data

Cradlo accounts are created and operated by a parent or legal guardian. Information about children (such as a child's name, date of birth, and care logs) is entered and controlled by the account holder and is visible only to the caregivers they invite. Cradlo is not directed at children, and we do not knowingly allow children to create accounts. If you believe a child has provided us personal information directly, contact us at privacy@cradlo.app and we will delete it.

15. Deletion, export, and AI controls

You can delete your account at any time from Settings in the app. Deletion removes your account and your family's data within 30 days, and encrypted backups are purged within 90 days. You can export your data at any time. Conversations with the Coach are sent to our AI provider (Anthropic) to generate responses, without your email address or account identifier attached, and AI gap-fill suggestions can be turned off in Settings at any time.

16. Do we make updates to this notice?

In short: yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

17. How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at privacy@cradlo.app.

18. How can you review, update, or delete the data we collect from you?

You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit https://cradlo.app/app/settings.